R package for Analytics automation

The challenge

When working in BICC - VPBank, there are some common questions that a data science team has to solve:

• How could I find potential customers for a given product?
• What does it look like the frequent patterns of customers?
• What is the retention rate/ cohort behaviour of customers?
• What does the customer behavior flows look like?
• How does one variable differ among various group?

and many other analytics questions.

Solution

To solve such problems, we created an R package named VPBank with 30+ built-in functions so as to release time for data analytics team. The package has helped Analytics team in many perspectives:

• Reduce time to analyze data
• Standardize many analytics process
• Unify template and format of graphics from different team members.

Thanks to the package, it has saved many working days for analytics team and make analytics process much shorter.