R package for Analytics automation

The challenge

When working in BICC - VPBank, there are some common questions that a data science team has to solve:

  • How could I find potential customers for a given product?
  • What does it look like the frequent patterns of customers?
  • What is the retention rate/ cohort behaviour of customers?
  • What does the customer behavior flows look like?
  • How does one variable differ among various group?

and many other analytics questions.


To solve such problems, we created an R package named VPBank with 30+ built-in functions so as to release time for data analytics team. The package has helped Analytics team in many perspectives:

  • Reduce time to analyze data
  • Standardize many analytics process
  • Unify template and format of graphics from different team members.

Thanks to the package, it has saved many working days for analytics team and make analytics process much shorter.

Anh Hoang Duc
Anh Hoang Duc
Business Analytics professional


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